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Network Marketing in India: Usage, Trends & Consumer Behavior Network Marketing in India: Usage, Trends & Consumer Behavior Network marketing, also known as multi-level marketing (MLM), has witnessed significant growth in India over recent years. With a vast consumer base and increasing entrepreneurial interest, understanding the dynamics of this industry is crucial for stakeholders. This article delves into various facets of network marketing in India, including product usage, participant demographics, consumer preferences, and emerging trends. Market Overview As of 2023, India's direct selling and MLM market experienced an 11.8% growth, reaching a sales volume exceeding $3.4 billion. Projections indicate that by 2025, the industry's revenue could approximate $9.2 billion, highlighting its robust expansion trajectory. Factors such as digital transformation, rural market penetration, and increased female partic...